Not Sending E-Newsletters is a Huge Mistake
For more information on our proprietary e-newsletter system and how you can be set up with your own system, e-mail firstname.lastname@example.org.
Depending on the marketing “guru” you talk with, most will tell you that, if you are not consistently sending e-newsletters to clients, potential clients, and potential referral sources, you are making the single biggest marketing mistake you can make.
Why don’t advisors send e-newsletters?
1) No content–most advisors are not great writers and can’t come up with new/interesting content each week (or even bi-weekly)
2) No system–most advisors don’t have a full-blown e-newsletter system to blast and track e-mails.
3) Not technology savvy–many advisors are not great with technology or are even fearful of it.
4) No time–even if an advisor could create the content or had an e-mail system, they don’t have the time.
All four of the above excuses are lame. Because we have the content and the systems to help advisors, we believe there is NO EXCUSE for not consistently dripping out quality content to help drive more referrals.
What do we have that no one else has?
Six-time author Roccy DeFrancesco has committed to providing timely educational content for advisors we work with to send to their clients.
We have our own proprietary software system (we don’t use third-party software). The system has the following features:
1) Can be setup to auto-send (you could load 12 newsletters at once if you wanted that would drip out over a 12- or 24-week period)
2) It tracks who opens your e-mails.
3) It tracks how many times your e-mails are opened (it’s common for someone to read the e-mail multiple time or even forward it to friends who can dramatically increase the open rate).
4) Our system can integrate with our proprietary CRM system.
The bottom line is that every week that goes by when you are NOT sending an e-newsletter, you are missing out on the opportunity to grow your brand and increase your opportunity to generate new business.