OnPointe email (Roccy DeFrancesco provides 2 client e-newsletters a month)
E-Newsletter Drip Software Program
Not Sending E-Newsletters is a Huge Mistake
For more information on our proprietary e-newsletter system and how you can be set up with your own system, e-mail firstname.lastname@example.org.
Depending on the marketing “guru” you talk with, most will tell you that, if you are not consistently sending e-newsletters to clients, potential clients, and potential referral sources, you are making the single biggest marketing mistake you can make.
Six-time author Roccy DeFrancesco has committed to providing timely educational content for advisors we work with to send to their clients.
We have our own proprietary software system (we don’t use third-party software). The system has the following features:
1) Can be set up to auto-send (you could load 12 newsletters at once if you wanted that would drip out over a 12- or 24-week period)
2) It tracks who opens your e-mails.
3) It tracks how many times your e-mails are opened (it’s common for someone to read the e-mail multiple time or even forward it to friends who can dramatically increase the open rate).
4) Our system can integrate with our proprietary CRM system.
The bottom line is that every week that goes by when you are NOT sending an e-newsletter, you are missing out on the opportunity to grow your brand and increase your opportunity to generate new business.